Sony Raises Prices for PlayStation 5, PS5 Pro, and Portal by Up to €100 Starting April 2026

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Sony has announced a significant price increase for its PlayStation 5 console lineup, effective April 2, 2026. The standard PS5 will now cost €649.99, the Digital Edition €599.99, and the PS5 Pro €899.99, with the PlayStation Portal Remote Player rising to €249.99. This marks the second consecutive price adjustment, following a previous increase in August 2025, and is attributed by Sony to ongoing global economic pressures and rising production costs, particularly for memory components like DRAM. The shortage of DRAM, driven by high demand from AI companies such as OpenAI, has significantly impacted the supply chain and pricing strategy. Despite the imminent launch of the next-generation PS6, Sony has chosen to raise prices on current models, defying consumer expectations of discounts. Market analysts predict that this adjustment is independent of the upcoming console cycle. In response, online gaming communities have reported a surge in panic buying, as consumers rush to purchase hardware at the current lower prices before the new rates take effect worldwide. The price hike is also linked to anticipated demand from the upcoming release of Grand Theft Auto VI, further contributing to the economic pressures facing the gaming hardware market.