A new Oppo flagship tablet, likely named the Oppo Pad 5 Pro and bearing model number OPD2511, has been revealed in multiple leaks. The device is expected to feature a 13.2-inch display, the powerful Snapdragon 8 Elite Gen 5 processor, a 13,000 mAh battery, and 67W fast charging. It will be available in four storage variants, with up to 16 GB RAM and 512 GB storage, and will come in Monet Purple, Dawn Gold, and Mocha Brown. The launch is scheduled for April 2026 in China, where it will be unveiled alongside the Oppo Find X9 Ultra, which has already been certified by Thailand's NBTC, indicating a potential global market debut.
Meanwhile, OnePlus is facing a significant strategic shift. Multiple reports, including from 9to5Google and other outlets, suggest that OnePlus plans to withdraw from Europe and North America by April 2026, focusing instead on the Chinese market and the mid-range segment in India. This move is attributed to rising costs, strategic consolidation under Oppo, and OnePlus’s integration as a sub-brand. Employees have already been informed, some received severance packages, and India's head Robin Liu has returned to China — signs of a deep restructuring process.
In China itself, brands Oppo, OnePlus, and Vivo have announced price increases for several smartphones, primarily due to rising costs for memory chips and semiconductors. Models such as the Oppo K13 Turbo, OnePlus 15, and the iQoo flagship will become several hundred yuan more expensive. At the same time, Xiaomi is preparing to launch the Xiaomi 18 Pro, which will feature dual 200-megapixel cameras, a 7,000 mAh battery, a water-resistant body, an in-display ultrasonic fingerprint sensor, and wireless charging. The device will remain compact, setting it apart from other flagships.
Other manufacturers are also active: Huawei has introduced the Enjoy 90 Pro Max, featuring a 6.84-inch OLED display with up to 4,000 nits peak brightness, an 8,500 mAh battery, and a 50 MP main camera. Priced at 1,699 yuan (around 212 euros) in China, it is initially available there. Realme is targeting the mid-range segment with the C100, which offers a 144 Hz display and 7,000 mAh battery. It is already available in Germany and Austria before its official launch, priced at 239 euros, emphasizing strong value for money.
These developments highlight a growing concentration on the Chinese and Indian markets, while European and North American markets are increasingly being deprioritized. OnePlus’s strategic realignment may reflect a broader trend in the global smartphone market, where manufacturers are focusing their resources on more profitable regions and segments. Meanwhile, innovation in the flagship segment remains high, with new processors, larger batteries, and advanced camera technology.
For consumers, this means a changing market landscape: while some brands like OnePlus reduce their international presence, others like Oppo and Xiaomi continue investing in technological advancements. The sustainability aspect is reinforced by price hikes in China and targeted market focus. However, after-sales support for existing OnePlus customers is expected to continue, indicating an orderly restructuring.